Woman's Gotta Have It
Filmed at The Workplay Theater in Birmingham, AL 9-26-09 with Ona Watson.
Song available on Taylor's new album, The Distance.
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Monday, May 18, 2009

Taylor Hicks Among Idol's Top 10 Idol Wage Earners

According to Forbes Magazine, American Idol Season 5 Winner, Taylor Hicks, makes it onto Forbes Top 10 Wage Earners last year, filling the #10 slot. Way to go, Taylor!!

LOS ANGELES -- For Adam Lambert or Kris Allen, winning this week's much-anticipated American Idol finale will mean a short-lived media frenzy and the sudden adoration of millions of fans. It could also mean a big paycheck down the road.

David Cook, the scruffy rocker and winner of the last Idol competition, earned an estimated $2 million since June of 2008. That's a huge boost from what Cook made as a struggling singer-songwriter in Tulsa, Okla., before the winning the Idol crown last May.

Yahoo! BuzzForbes estimates that Cook generated the bulk of his income from the 1.1 million copies sold of his self-titled major label debut album. Cook supplemented his music sales with a live tour and a product sponsorship deal with sneaker maker Skechers.

Cook's final competitor, David Archuleta, has also enjoyed a remarkably lucrative year since making it to the Idol finals. Archuleta made an estimated $1.3 million from sales of his first album and more than 100 live concerts.

Yet for a lesson in how to build truly massive riches, the current finalists should study the brief career of season-four winner Carrie Underwood. The farm girl turned songstress has gone on to a hugely lucrative recording, touring and product endorsement career. Underwood raked in an estimated $14 million last year, enough to secure the title of top-earning Idol alum.

With her carefully crafted Nashville pop, Underwood cultivates a massive audience spanning both country and Top 40 fans. Her debut album, Some Hearts, spent 11 weeks in 2007 at the top of the Billboard album charts. Songs from her second effort, Carnival Ride, got massive airplay on both country and adult alternative radio. All told, Underwood has sold 9.6 million albums and 10.7 million digital downloads, according to Nielsen Soundscan.

Along with producing crowd-pleasing albums, Underwood understands the financial importance of hitting the road. She has played more than 300 shows since her Idol win. Each performance brings in about $350,000 to be split between Underwood and the concert promoter, according to Pollstar.

Underwood has also supplemented her recording and touring income with sizable product endorsement payments. She generates tabloid buzz with her personal life--former alleged flames include Dallas Cowboys star Tony Romo and Gossip Girl actor Chace Crawford--but avoids the personal meltdowns that afflict other young female celebrities, making her an ideal pitchwoman for consumer products companies. Vitamin Water, owned by Coca-Cola ( KO - news - people ), pays Underwood to endorse its beverages.

Jennifer Hudson, eliminated midway through the third season, was the second-best paid Idol alum over the past year. Following the show, Hudson smartly bet her best chance and superstardom would come from work that blends her musical and acting talents.

In 2006, Hudson took a supporting role in the film adaptation of the Motown musical Dreamgirls. She won an Academy Award for the performance and has since scored roles in the Sex in the City movie and Winged Creatures, an upcoming indie flick also starring Kate Beckinsale and Forest Whitaker.

Her movie roles, along with a well-regarded album and endorsements from Gap ( GPS - news - people ) and Avon, earned Hudson an estimated $5 million.

Kelly Clarkson, the first Idol champion, holds the title of most albums sold by a show alumnus. The 27-year-old with the powerful voice has sold over 10 million records since 2003, generating a steady stream of cash. Clarkson's All I Ever Wanted, released in March, is currently at No. 17 on the Billboard 200.

Another popular career path for Idol contestants is taking their voices on to Broadway or on tour with roving productions of popular musicals. Clay Aiken, the quirky second-place finisher from the second season, boosted his 2008 earnings by performing on Broadway in the Monty Python musical "Spamalot."

Taylor Hicks, winner of the fifth season, is currently playing the role of Teen Angel in a national tour of Grease. Hicks has also toured extensively as a solo artist and released two solidly popular albums of bluesy tunes.

Constantine Maroulis, who finished sixth place in the fourth season, is the most decorated Idol-turned-Broadway star. This month, he received a Tony nomination for his leading role in "Rock of Ages."

Still, without a big-selling album, endorsement contract or solo tour, Maroulis fell just short of our list of top 10 Idol alums.

As Ms. Underwood can attest, a multi-platform approach is essential to post-Idol riches.


jerseyirish said...

Saw that yesterday, he is holding his own among the other Idols. He is doing a great job with Grease and promoting his CD, just wish he could get more airplay. I only see things getting better for him as times goes on, the man never stops to take a breath, if he has a chance to get himself seen/heard he is right there!!


Anonymous said...

Those figures are from 2008. Forbes shows Taylor at $300,000, about a million behind#9spot. The Taylor haters will use that as a negative. Staying with "Grease" this long may be a necessity at this time to keep some income coming in. You know there are a lot of people claiming TH fans that didn't know he had one album out. Jiro

cochem said...

The TH haters have been saying all along that he is a failure and not successful..but HE is TOP 10 in earnings for last year...a year he had taken off to write/record his new album...no sales, no concerts, no merchandise...He still comes out in the TOP 10 with the help of Grease and who cares what the gap is between #9 & #10...Top 10 out of HOW many idols...7 seasons x top 24 = 168...Nice job Taylor and may 2009 bring you lots more $$$$$ to keep on writing, recording and touring..

Anonymous said...

cochem, I agree with what you say,but today I saw an example of how TH is treated. On "E" News with Seacrest the Forbes thing was brought up. Carrie Underwood #1, Jennifer Hudson #2, Kelly Clarkson #3. Did they give the other six?No. They skipped to #10 saying winning doesn't always bring success that TH only made $300,000. Jiro